Company Completion Roadmap By Week

Fresh Start Furniture · Weekly Execution Schedule

Fresh Start Furniture · Operating System

Weekly Execution Schedule
& Budget

10 weeks. Three parallel tracks. Full owner accountability, deliverables, budget allocation, and success metrics for every week of the buildout. Designed to attach to the Phase Gantt chart.

Window · Jul 7 – Sep 15, 2026 Building takeover · Aug 15, 2026 Total investment · $250,000 Deployed across 10 wks · $166,149 Unallocated flex · $83,851

Tracks Content & Brand Revenue · MTR & Retail Buildout & SOPs

$250,000

Total investment

$166,149

Deployed · 10 weeks

$83,851

Unallocated flex

$25,149

Debt clearance · Week 1

$30,000

Operating buffer

Building the Engine

Operations, software, and processing zone · Jul 7 – Jul 24

Weeks 1–3

Week 1Jul 7–11

$39,649

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach	Debt clearance at investment close — Shopify Credit ($18,049), misc obligations ($3,500), dev bill ($3,600) Processing zone planning — zone layout finalized, materials list locked Obtain electric pallet jack quotes, confirm vendor SOP authoring begins — Drop-off Bay + Cleaning Station	All 3 debt obligations cleared · zones mapped · SOP drafts initiated	$28,149
Content	Lauren · Karl	Media hire interviews — identify FT producer candidate Production equipment research — confirm what hires bring vs. what to purchase Episode archive review — begin logging 5 years of raw footage by episode arc Streaming setup planning — platform, hardware, workflow	Hire shortlist of 3 · equipment list finalized · archive catalogue started	$5,000
Revenue	Tyler · Karl	House-per-week pipeline audit — active leads, next 4 weeks mapped MTR Bee relationship development — confirm furnishing partnership terms Ad accounts reviewed — store + house/week campaigns set up, budgets loaded Rental income confirmed — 3rd project paperwork finalized by Jul 1	2+ active house leads in pipeline · ad campaigns live · rental #3 confirmed	$6,500

Week 1 totalCumulative: $39,649$39,649

Week 2Jul 14–18

$8,000

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · David	Processing bay materials ordered and received — metal bay frames, hardware Cleaning station zone physically demarcated and set up Detailing station tools confirmed and staged SOP authoring — Detailing Station + Ready-for-Photo zone	Bay materials on site · cleaning + detailing zones operational · 2 more SOPs drafted	$5,000
Content	Lauren	Media hire offer extended — FT producer onboarded by end of week Episode 1–3 rough cut planning complete — key moments flagged Brand content calendar drafted for Jul–Aug social posts	Media hire confirmed · Ep 1–3 cut plan locked · content calendar week-by-week	$1,500
Revenue	Tyler	House project #1 of week closed and scheduled Corporate housing outreach — 10 new MTR/Airbnb operator contacts made Store ad performance reviewed, creative refreshed	1 house closed · 10 new contacts · ads CTR benchmarked	$1,500

Week 2 totalCumulative: $47,649$8,000

Week 3Jul 21–24

$15,000

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · David	Electric pallet jack delivered and installed — processing zone fully operational Metal bays installed — 8-zone product flow physically complete Software gate: Zoho Creator ERP testing begins — BSS leads SOP authoring — Ready-for-Sale Bays + Sold/Shipping Lane	Pallet jack live · all 8 zones operational · ERP test cycle initiated · SOPs Wk 1–3 complete	$10,000
Content	Lauren · Media hire	Episode 1 rough cut delivered — internal review Streaming setup installed — hardware tested, platform configured First behind-the-scenes content posted — building the hype	Ep 1 rough cut reviewed · streaming live · 1 organic post published	$3,000
Revenue	Tyler · Philip	House project #2 closed and delivered B2B pipeline: Philip initiates outreach to 5 target office contacts Sell My Furniture intake reviewed — top submissions approved and scheduled	2 houses closed in Wk 3 · B2B outreach launched · SMF pipeline active	$2,000

Week 3 totalCumulative: $62,649$15,000

Phase 1 spend

$62,649

Processing zone

Complete

SOPs drafted

6 zones

Media hire

Onboarded

Houses closed

3 target

Software gate

ERP testing live

Building the Store

Showfloor buildout · Begin filming Episode 6 · Jul 28 – Aug 25

Weeks 4–8

Week 4Jul 28 – Aug 1

$18,000

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · David	Showfloor buildout begins — Fusion design language applied to first zone Fixture orders placed — shelving, display units, lighting hardware Box truck wrap design finalized with designer — artwork approved SOP authoring — Showfloor Zone + Floor Lead role	Zone 1 showfloor live · fixtures ordered · truck wrap artwork approved	$13,000
Content	Lauren · Media hire · Karl	Episode 6 filming begins — Karl on camera, buildout documented Episodes 2 & 3 rough cuts delivered Weekly content cadence locked — 3 posts/week minimum	Ep 6 filming started · Ep 2–3 cuts delivered · 3 posts live	$2,000
Revenue	Tyler · Philip	1 house project completed and delivered MTR Bee: formal furnishing agreement signed if terms aligned B2B: 2 office acquisition conversations active	1 house delivered · MTR Bee agreement in progress · 2 B2B conversations open	$3,000

Week 4 totalCumulative: $80,649$18,000

Week 5Aug 4–8

$20,000

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · David · Contractors	Showfloor peak buildout week — contractor labor + team labor combined Lighting installation begins — LED accent + feature lighting Furniture matchmaking system design — Karl + BSS architecture session SOP authoring — Sales Lead + Floor Assistant roles	50% of showfloor zones built out · lighting installed in first 2 zones · matchmaking spec drafted	$14,000
Content	Lauren · Media hire	Episodes 4 & 5 rough cuts delivered Live stream #1 — first store walkthrough streamed Instagram Reels push — 2 reels this week targeting Austin audience	Ep 4–5 cuts done · first stream completed · 2 reels posted	$2,500
Revenue	Tyler	1 house project completed and delivered 2nd MTR/Airbnb operator relationship initiated Sell My Furniture submissions — 5+ high-value items acquired this week	1 house delivered · 2nd operator in pipeline · SMF 5+ items acquired	$3,500

Week 5 totalCumulative: $100,649$20,000

Week 6Aug 11–15

$18,000

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · Contractors	Showfloor buildout 75% complete — remaining zones fitted Building takeover Aug 15 — keys received, utilities confirmed Phase 3 layout planning locked — office, war room, partner room dimensions SOP authoring — Driver + Cleaner + Detailer roles	Showfloor 75% done · Phase 3 layout approved · 3 more SOPs complete	$12,500
Content	Lauren · Media hire · Karl	Building takeover day filmed — Aug 15 key moment captured for Ep 6 Episodes 1–3 finals delivered — ready for scheduled release Live stream #2 — building walkthrough of new Phase 3 space	Takeover day filmed · Ep 1–3 finals done · stream #2 live	$2,500
Revenue	Tyler · Philip	1 house project completed B2B: 1 office acquisition conversation converted to signed agreement Rental project #4 scoped and quoted	1 house delivered · 1 B2B deal signed · rental #4 quoted	$3,000

Week 6 totalCumulative: $118,649$18,000

Week 7Aug 18–22

$16,500

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · Contractors	Showfloor substantially complete — final styling and product placement Box truck wrap installed Phase 3 demolition/prep begins in new wing — offices cleared and prepped SOP authoring — Store Manager role complete	Showfloor photo-ready · truck wrap on · Phase 3 prep started · Store Manager SOP done	$10,000
Content	Lauren · Media hire · Karl	Episodes 4 & 5 finals delivered Showfloor reveal content — photo shoot + hero video of completed floor Live stream #3 — showfloor walkthrough, public reveal Ad creative updated to feature new showfloor imagery	Ep 4–5 finals done · reveal content live · stream #3 complete · ads refreshed	$2,500
Revenue	Tyler · Philip	1 house project completed Corporate housing event or networking — Philip attends in Austin SMF intake surge anticipated — showfloor reveal drives word of mouth	1 house delivered · event attended · SMF submissions up 20% vs prior week	$4,000

Week 7 totalCumulative: $135,149$16,500

Week 8Aug 25–29

$7,500

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach	Showfloor punch list — snags resolved, final touches complete ERP software: full system test with team — Wk 8 checkpoint All Phase 1–2 SOPs compiled into master operations manual	Showfloor signed off · ERP checkpoint passed · SOPs master doc complete	$3,000
Content	Lauren · Media hire	Episode 6 rough cut reviewed — Phase 1 & 2 arc complete Episodes 1–5 scheduled for release cadence — publishing calendar locked Personal brand content: Karl's first public-facing video posted	Ep 6 rough cut reviewed · Ep 1–5 scheduled · Karl video published	$2,000
Revenue	Tyler · Philip	1 house project completed — 2nd consecutive week at 1/week pace Pipeline review — houses booked 3 weeks forward Rental project #4 paperwork signed if timeline allows	1 house delivered · 3-week forward pipeline confirmed · rental #4 signed	$2,500

Week 8 totalCumulative: $142,649$7,500

Phase 2 spend

$80,000

Showfloor

Complete

Truck wrap

On vehicle

Eps 1–5

Final · scheduled

Houses (Wk 4–8)

5 target

Building taken over

Aug 15 ✓

Takeover & Expansion

The Finale — offices, war room, Episode 6 · Sep 1 – Sep 15

Weeks 9–10

Week 9Sep 1–5

$11,500

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · Contractors	Phase 3 office buildout begins — CEO/COO offices framed and drywalled War room construction starts — AV, whiteboard wall, team table Partner meeting room roughed in SOP authoring — HQ administrative roles complete	Office frames complete · war room shell done · HQ SOPs written	$7,000
Content	Lauren · Media hire · Karl	Episode 6 filming — Phase 3 construction documented in real time Episode 1 released publicly — first episode goes live Live stream #4 — Phase 3 construction walkthrough, building the hype	Ep 1 live · stream #4 done · Ep 6 Phase 3 arc filming in progress	$2,000
Revenue	Tyler · Philip	1 house project completed — consistent weekly cadence maintained B2B pipeline: 2nd office acquisition conversation progressed New market outreach — Philip begins scoping first out-of-Austin location	1 house delivered · B2B deal #2 progressed · out-of-market scoping started	$2,500

Week 9 totalCumulative: $154,149$11,500

Week 10Sep 8–15

$12,000

Track	Owner	Deliverables	Success metric	Budget
Buildout	Karl · Zach · Contractors	War room complete — AV installed, furniture in, whiteboard wall done Partner room complete — furnished and ready for Rexon/investor meetings CEO & COO offices complete Full facility walk-through — Karl signs off on every zone 25,000 SF Fresh Start operational in its entirety	All spaces complete · signed off · 25k SF fully operational Sep 15	$7,000
Content	Lauren · Media hire · Karl · Full team	Episode 6 finale filmed — the moment it all comes together Season 1 wrap shot — Karl and full team, smiling at camera, 25,000 SF behind them Episode 2 released publicly Live stream finale — Sep 15, full facility revealed to the world	Ep 6 filmed · S1 wrap shot captured · Ep 2 live · finale stream aired	$3,000
Revenue	Tyler · Philip · Full team	1 house project completed — 10-week cadence proven at 1/week Sep 15 revenue review — month-end vs. targets Phase 4 planning session — what's next, new market, new verticals Investor repayment schedule initiated if surplus achieved	1 house delivered · $83k+ monthly revenue confirmed · Phase 4 plan drafted	$2,000

Week 10 totalCumulative: $166,149$12,000

Phase 3 spend

$23,500

Facility status

25,000 SF complete

Episode 6

Filmed · finale aired

Houses (Wk 9–10)

2 target

Season 1

Wrapped

Sep 15 revenue

$83k+ target

Unallocated flex — $83,851

Held deliberately and not pre-assigned to any week. Covers Phase 3 rent risk (utilities deal vs. full $13k — a $10k/month swing), buildout overruns, extended operating runway if the revenue ramp takes longer than modeled, and any opportunities that emerge during the 10 weeks that weren't visible at kickoff. This is optionality, not waste — it only gets deployed when there's a clear reason to deploy it.

$83,851

Remaining flex · held in reserve